What is Professional Management?

Jan 04, 2018 10:30 AM by Aileron

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In the video below a number of small business owners explain—in their own words—how professional management has helped their businesses.

Professional management is something that can help you run your business, rather than letting it run you. It can solve some of your most pressing challenges:

  • Unproductive employee mindsets
  • Inadequate staffing
  • Unclear direction creating confusion and chaos
  • Broken processes or systems
  • Leadership uncertainty
  • Drain from day-to-day distractions

DOC model at Aileron is used within Business Advising sessions.pngRunning a Professionally Managed Organization

“The DOC model is something that is applicable in a popcorn stand in courthouse square, as Clay Mathile would say, or in a large company with locations all across the country.” —Marty Grunder, Grunder Landscaping Company

Six disciplines make up the foundation of professional management: Leadership, Strategy, People Development, Business Structure, Organizational Performance, and Culture. And the backbone of this systematic approach is Direction, Operation, and Control, also known as the DOC model: 

Direction: Evaluate your current business and develop a strategy for sustainable growth. Learn the methods to motivate your people to achieve the same goal.

Operation: You can simplify and strengthen your business structure to support your strategy. Make sure you have the right people in the right places to achieve that strategy.

Control: Generate a business culture based on your vision, beliefs, and values. 

Professional management allows you to shift your focus from the day-to-day grind to strategic, long-term business planning. It sparks the shift from working in your business to working on your business.

Accelerate the Journey Towards Becoming a Better Business

"At the end of the day, all entrepreneurs struggle and they battle in different areas..." —Scott McGohan, CEO at McGohan Brabender

You don't have to fight the battle alone: Sharpen your focus, set direction, and advance your business by attending the Course for Presidents®. In two days you'll learn a systematic way you can grow a professionally managed organization. You'll be able to craft your plan with Aileron partners, and set clear direction that connects all the moving parts in your business. It’s an investment in your business culture, your mission, and your leadership.

Click Here to Learn More About the Next Course for Presidents

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