The Signature Strength™ Finder


What Makes Your Company Meaningfully Unique?

Use this worksheet to:

  • Determine the value you are uniquely offering your customers
  • Drive deeper insights around what you offer customers better than your rivals
  • Find alignment across your leadership team on where to focus future resources 

"Why should I do business with you?" is one of the toughest questions for business owners to answer.

Customer service, quality, or the ability to partner with other companies are all important factors, but those are factors that just allow you to be in business, says Tony Collins, Aileron Business Advisor and owner of TurningPoint Strategy

Get his worksheet to uncover your organization's great value proposition. 

Signature Strengths