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Ed Eppley

Have You Defined What Your Business Doesn’t Do?

Apr 10, 2019 9:00 AM by Ed Eppley
A version of this post originally appeared on If you never say no, then your strategy is missing a crucial piece. Many businesses work hard to identify and serve a target customer. But knowing which kinds of customers you don’t...
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Five Steps to Escaping the Gap Trap

Oct 31, 2018 8:58 AM by Ed Eppley
 A version of this post originally appeared on If you're a manager working overtime to make up for your team's shortcomings, you probably don't have time to help your employees improve their own skills. You know that half a...
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