Welcome to Your Business Owner Blog Community

a community supported by Aileron.

Growing Your Sales Is As Easy As C-C-C

April 15, 2015

Legendary management consultant and author Peter Drucker once said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Drucker is considered the founder of modern management. And although I agree with his quote, reality can be a little more complex. Yes, it is critical to understand your customer. But it’s equally important to understand the other variables that affect your sales: your own business, your competitors, and future trends in your industry.

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Leland Smith

About Leland Smith

Leland Smith is an executive who develops and executes strategies to drive profitable sales growth at B2B manufacturers. Over the years, he has helped manufacturing companies add new customers, new products, and new markets through product development, sales/channel management, pricing strategy, market research, and promotion. To learn more, visit www.b2bmarketingexec.com.

Is It Time To Change Your Marketing Strategy?

April 8, 2015

You might think your brand strategy is working, but if you take a closer look at the numbers you aren’t getting the results you need. If you can identify one or more of the following warning signs, you should draw up a new marketing plan. This might mean a simple modification or a full on rebrand. Either way, you need to take action before these avoidable red flags turn into disasters for your company. Below are five warning signs.

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Ivan Serrano

About Ivan Serrano

Ivan Serrano is a web journalist living in the Bay Area of California. He mainly focuses his work on social media, small business and finance. When he isn't planted at his desk writing something up, he'll be wandering around town practicing photography or watching his favorite sports teams with his friends.

What’s Holding You Back?

March 31, 2015

Tom is a successful business owner, but lately, something hasn’t been quite right at work. One day, he’s at lunch with Kathy, a friend and colleague, and she asks him, “What’s keeping you up at night, Tom?”

Tom thinks about it for a minute and then answers.

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Chuck Huggins

About Chuck Huggins

As Aileron's Director of Client Development, Chuck oversees the framework, people, and processes utilized with clients to help them drive professional management throughout their organization. Chuck also oversees all Aileron Contributors as well as the processes, structure, and approaches of staff and delivery team to deliver all Aileron 1:1 services. Chuck is also a Certified Executive Leadership Coach who brings expertise to Aileron and their clients in the areas of 1 on 1 coaching, assessments, structure, performance management and people development.

The Fox And The Chipmunk: A Lesson In Decision Making

March 25, 2015

What catalyzes the execution of a decision?

It was a sunny day, and I was enjoying the company of my dog while on a walk. In the distance, the frisky movement of an animal caught my eye; I stopped to get a better look. I noticed a fox, brilliant red and sleek – the white tip of his tail seemed to dance with joy. A closer look and I couldn’t believe my eyes!

This wasn’t an ordinary interaction! The fox frolicked with glee as he tossed the chipmunk into the air. The chipmunk, upon landing, scurried back into the fox’s mouth for more of the same. The fox didn’t seem phased in the slightest for the chipmunk’s escape, and he demonstrated this by repeatedly releasing the tiny creature. The interaction lasted nearly 30 minutes.

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Jenni Lough Watson

About Jenni Lough Watson

In 2009, Jenni launched Swiftdogz™ Inc., in Concord, NC where “Helping Dogs Make Better Decisions” is delivered through a proprietary process called Relative Space℠. As a result of implementing professional management, Swiftdogz has expanded into other states, including a spoke location in Dayton, OH. Jenni is a Licensed Peerspectives Facilitator through the The Edward Lowe Foundation. Jenni is a member of the Piedmont Prime Time Community Band, playing trumpet, and serves on their board as a member at large. She is accompanied by Ace, a Medical Alert Service Dog, to which she personally bred, selected and trained.

Are You Measuring What Matters?

March 11, 2015

Lately, I’ve been overwhelmed by the interest in measuring important client data, especially the data that is relevant to customer engagement. I’m thrilled that so many organizations are focusing on figuring out what matters to their customers. It’s the first step in learning how to create meaningful connection and engagement.

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Sarah Robinson

About Sarah Robinson

Sarah Robinson is a business strategist, speaker and author of the Amazon best-selling book, Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities. Based in Birmingham, Alabama, Sarah advises her international clients on how to build thriving, successful communities and set their companies apart from the pack. www.fierce-loyalty.com