Welcome to Your Business Owner Blog Community

a community supported by Aileron.

The Value Of An Outsider’s Perspective

January 21, 2015

One of the advantages of taking a cruise is that after unpacking, you are done for a week. On the other hand, you join a captive audience. A large passenger ship with ten or more retail stores is one thing, a six cabin barge another.

We were on a cruise late last year, and counting my wife Molly, there were 10 other passengers…this ship was full with a dozen on board.

Small size leads to an unavoidable “intimacy.”

I met Mark and his wife Janet who live in Chicago and own a professional services company. By day three I discovered we were talking about a firm with nearly 200 employees and six regional offices…one international branch. Mark and Janet are the sole stockholders.


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Tom Besanceney

About Tom Besanceney

Tom Besanceney is president of Marketplex, Inc. a public relations focused marketing, branding and social media firm he founded in 1986 after working on Wendy’s: “Where’s the Beef?” ad campaign.

Based in Cincinnati, Marketplex serves a wide variety of clients in health care, hotels, retail and non profit. Since 2005, consulting services have included the formation of Advisory Boards for privately held companies.

Active in a number of civic organizations, Besanceney’s board service includes: Downtown Cincinnati, Inc., Xavier University National Alumni Board and the Chamber of Commerce Executives of Ohio.


Give Your Best Pricing For Your Most Fiercely Loyal Customers

January 5, 2015

It’s happened to you. It’s happened to everyone. You’ve been a customer of XYZ cell phone provider for years. The latest, greatest, hottest phone comes out. And it’s only $59 to NEW customers. You, the long-term customers, must pay $259 for the exact same phone.

In the old, “burn n’ churn” sales paradigm, this approach makes total sense. Get as much new business in as you can and that will more than make up for any customer fall off. Unfortunately, times have changed, customers have changed, but for many companies, their sales paradigm has not.


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Sarah Robinson

About Sarah Robinson

Sarah Robinson is a business strategist, speaker and author of the Amazon best-selling book, Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities. Based in Birmingham, Alabama, Sarah advises her international clients on how to build thriving, successful communities and set their companies apart from the pack. www.fierce-loyalty.com


Managing My Sixth Child – My Small Business

December 17, 2014

I used to think parenting five children (including twins) was the most exciting, rewarding, exhausting job I could have.

Then along came number six.

This sixth child was the small business I started in 2007 with one of my IT consulting clients—and, like my kids, the company has sometimes felt like more than two hands can manage. But with time, persistence, and support from Aileron, I have been able to help my youngest grow and thrive.


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Lisa Salzman

About Lisa Salzman

Lisa joined the Fire Protection Industry in 2007 and is owner and President of Fire Tech Productions. With over 30 years of experience in the information technology field, her background in course development, training, and computer system administration has helped Fire Tech Productions expand into the e-learning field. Lisa was recently honored to accept a position on the University of Dayton Computer Science Advisory Board.


As A Business Owner, I Just Needed Someone To Listen

December 10, 2014

My wife Laura and I purchased a calibration lab in Union Ohio in 2010. It was a very successful business whose previous owner and founder had been killed in a car accident a year before. I had previously been a minority shareholder in a startup business that had been successful and after the business sold, I had been looking for my next opportunity.

When this opportunity presented itself, we fought hard to purchase the business. Our assumption was that since the business had been in existence for about 20 years and was financially successful that it was a sure thing. From our due diligence, we knew that there were a number of problems with the business such as a leaky roof and inadequate phone and accounting system but we thought that the core foundation of the business was sound.


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DuWain Ake

About DuWain Ake

DuWain Ake is an Electrical Engineer with 25 years of electronic instrument design experience and 10 patents. He was previously the principal Electrical Engineer and a minority owner of a successful startup business called Apache Technologies that eventually sold to Trimble Navigation. Being an entrepreneur at heart, he and his wife, Laura, purchased a calibration lab, Continental Testing, in Union, Ohio in April 2010. They are also the proud parents of two wonderful young women, Cassandra and Rachel.


Do You Know Your Customers As Well As You Think?

November 24, 2014

Ask a salesperson or business owner if they understand their customers and inevitably they will say they do. This is particularly common if the salesperson or business owner has held the position for a long time.

Unfortunately, these people may be wrong and not even know it.


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Leland Smith

About Leland Smith

Leland Smith owns Leland Smith Marketing which focuses on profitably growing sales of B2B businesses. For small businesses, they provide a part-time Marketing Executive to help companies double sales within five years without the expense of adding full time personnel. They take a broad view of marketing and develop and execute growth strategies involving business development, product development, account management, marketing communications and market research. For more information, visit www.b2bmarketingexec.com.