There are so many trendy marketing strategies buzzing around these days. “Influence Marketing”, “Collaborative Marketing”, “Content Marketing”, are just a few of the latest and greatest. Everyone is trying to create and/or keep a toehold of market share and some days it feels like people are grasping at the “strategy of the moment” just to make that happen.
I believe that as we move forward in this New Economy, the only thing that matters now and will matter ten years from now, is securing client confidence and ensuring client loyalty. Nothing fancy or trendy there, I know, but in the end, it’s your relationships with your prospects and with your clients will keep your company growing.
About Sarah Robinson
Sarah Robinson is a business strategist, speaker and author of the Amazon best-selling book, Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities. Based in Birmingham, Alabama, Sarah advises her international clients on how to build thriving, successful communities and set their companies apart from the pack. www.fierce-loyalty.com