Welcome to Your Business Owner Blog Community

a community supported by Aileron.

Relationships Never Go Out Of Style

August 27, 2014

There are so many trendy marketing strategies buzzing around these days. “Influence Marketing”, “Collaborative Marketing”, “Content Marketing”, are just a few of the latest and greatest. Everyone is trying to create and/or keep a toehold of market share and some days it feels like people are grasping at the “strategy of the moment” just to make that happen.

I believe that as we move forward in this New Economy, the only thing that matters now and will matter ten years from now, is securing client confidence and ensuring client loyalty. Nothing fancy or trendy there, I know, but in the end, it’s your relationships with your prospects and with your clients will keep your company growing.


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Sarah Robinson

About Sarah Robinson

Sarah Robinson is a business strategist, speaker and author of the Amazon best-selling book, Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities. Based in Birmingham, Alabama, Sarah advises her international clients on how to build thriving, successful communities and set their companies apart from the pack. www.fierce-loyalty.com


Are You Taking Selfies?

August 20, 2014

I am amazed at the popularity of self-portraits. They are everywhere and they cover every event humans take part in. They show the good, the bad, and the ugly. How many selfies are taken each day? Millions! Interestingly, hidden behind this simple action is an incredible opportunity to learn and develop; but you have to broaden your perspective.

A ‘selfie,’ great; I like the picture. It is proof that I am part of what I am experiencing. But what do I see; an image of me doing something. I understand my action in some context, it makes sense to me. It tells a story. Now take this a step further.


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George James

About George James

George James is the founder of James Consulting Group, LLC, a consulting practice that helps executives and businesses develop more effective decision-making competencies (ReINVENTive Thinking!™) for improving their organization’s performance.


Never Make A Decision Until You Have To

August 13, 2014

In one of the breakout spaces near my office at Aileron is a “controversial” quote by Aileron Founder Clay Mathile: “Never make a decision until you have to.”

This quote has inspired considerable debate among the owners and executives who come to Aileron to hone their professional leadership skills. But I think that people who disagree with this statement may not fully understand what Clay meant when he said it.

So I sat down with him recently to talk about the intention behind the quote.


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Jean Holloway

About Jean Holloway

Being the third full-time employee has its perks. Jean is the "go-to" person for all things Aileron. As Communications Manager and the “voice” of Aileron, Jean keeps Aileron’s business owner community connected through Facebook, Twitter, LinkedIn, email newsletters and special events on and off campus. Jean is a social media facilitator and consultant to business owners and senior leaders.


The Best Way To Do Strategic Planning

August 6, 2014

Beatles lead guitarist George Harrison once said, “If you don’t know where you’re going, any road will take you there.” His point is, obviously, that if you don’t have a vision of where you want to be, there’s no right or wrong next step.

When you think about strategic planning, the same idea applies: If you don’t have a vision for your organization, any plan will do. Most business owners know this. They know that once a vision is defined, they can create the strategic plan to reach it.


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Nicole Luisi

About Nicole Luisi

As an Assistant Product Manager, Nicole is responsible for the oversight and development of the strategy and structure disciplines of Aileron’s DOC model of professional management.


Why An Outside Board Is The Best Thing You Can Do For Your Business

July 30, 2014

Entrepreneurs are driven by many things—among them, a passion for their product or service, a love of the process of creating something from scratch, and a desire to build a great place to work.

Perhaps one of the most common entrepreneurial motivators, though, is a desire not to work for someone else. This need for independence can be the catalyst for great companies—but it also can hinder their growth if it keeps the entrepreneur from seeking guidance from outside experts.


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Jennifer Rohren

About Jennifer Rohren

As Client Development Specialist at Aileron, Jennifer is responsible for developing and executing the strategy, systems, and processes to continually engage our clients with Aileron. In this role, she is also responsible for supporting products within specific disciplines of the professional management system, particularly serving as the main point of contact for Aileron’s outside board services.