Drucker is considered the founder of modern management. And although I agree with his quote, reality can be a little more complex. Yes, it is critical to understand your customer. But it’s equally important to understand the other variables that affect your sales: your own business, your competitors, and future trends in your industry.
About Leland Smith
Leland Smith is an executive who develops and executes strategies to drive profitable sales growth at B2B manufacturers. Over the years, he has helped manufacturing companies add new customers, new products, and new markets through product development, sales/channel management, pricing strategy, market research, and promotion. To learn more, visit www.b2bmarketingexec.com.