One of the advantages of taking a cruise is that after unpacking, you are done for a week. On the other hand, you join a captive audience. A large passenger ship with ten or more retail stores is one thing, a six cabin barge another.
We were on a cruise late last year, and counting my wife Molly, there were 10 other passengers…this ship was full with a dozen on board.
Small size leads to an unavoidable “intimacy.”
I met Mark and his wife Janet who live in Chicago and own a professional services company. By day three I discovered we were talking about a firm with nearly 200 employees and six regional offices…one international branch. Mark and Janet are the sole stockholders.
About Tom Besanceney
Tom Besanceney is president of Marketplex, Inc. a public relations focused marketing, branding and social media firm he founded in 1986 after working on Wendy’s: “Where’s the Beef?” ad campaign.
Based in Cincinnati, Marketplex serves a wide variety of clients in health care, hotels, retail and non profit. Since 2005, consulting services have included the formation of Advisory Boards for privately held companies.
Active in a number of civic organizations, Besanceney’s board service includes: Downtown Cincinnati, Inc., Xavier University National Alumni Board and the Chamber of Commerce Executives of Ohio.