The customer evaluation chart described in the last post is a useful tool to understand your “sweet spot”—but it can be limiting in that your perspective is the only one that gets taken into account. In this post, we’ll explain how to find out what your customers think that sets you apart—and what they value in your competitors.
About Leland Smith
Leland Smith is an executive who develops and executes strategies to drive profitable sales growth at B2B manufacturers. Over the years, he has helped manufacturing companies add new customers, new products, and new markets through product development, sales/channel management, pricing strategy, market research, and promotion. To learn more, visit www.b2bmarketingexec.com.