Welcome to Your Business Owner Blog Community

a community supported by Aileron.

Eliminating Performance Reviews: Cutting Edge or Finally Catching On?

October 28, 2015

NEW NEWS? This week alone, some of the top newspapers are covering the topic of “performance reviews” and how they are becoming extinct as science was recently released that shows they actually cause a decline in employee morale. Is the science cutting edge or just catching up to what Deming has been teaching us since the 1970’s?


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Joni Fedders

About Joni Fedders

Joni Fedders is the president of Aileron, overseeing its strategic direction and operational activities.


How To Have More Productive Customer Conversations

October 27, 2015

In our last post, we introduced the four stages of the customer buying process: awareness, interest, evaluation, and conversion. We also explained that customers don’t typically move through the buying process by themselves. On the contrary, they have to be carefully “nurtured” from one stage to the next.

But how can businesses actually do this? The answer is simple: through deliberate, meaningful interactions between suppliers and customers.


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Leland Smith

About Leland Smith

Leland Smith is an executive who develops and executes strategies to drive profitable sales growth at B2B manufacturers. Over the years, he has helped manufacturing companies add new customers, new products, and new markets through product development, sales/channel management, pricing strategy, market research, and promotion. To learn more, visit www.b2bmarketingexec.com.


Sales Is More Than Quoting An Order: Understanding Your Customer’s Buying Process

September 10, 2015

Many manufacturers act as if the sales cycle starts when they have the opportunity to provide a quote. This can work well for distributors or firms that practice e-commerce. In those instances, the decision to buy can happen in mere minutes—even seconds.

If you sell in the B2B manufacturing space, however, a sales transaction generally does not happen that quickly. Buying decisions happen over months, not minutes. And leads—or potential customers who have expressed interest in your company—must be carefully nurtured throughout the sales cycle and beyond.


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Leland Smith

About Leland Smith

Leland Smith is an executive who develops and executes strategies to drive profitable sales growth at B2B manufacturers. Over the years, he has helped manufacturing companies add new customers, new products, and new markets through product development, sales/channel management, pricing strategy, market research, and promotion. To learn more, visit www.b2bmarketingexec.com.


Not Changing – Why This Is Important To Know

July 9, 2015

When you talk to a business owner about business plans, strategies or strategic planning you very quickly get into a discussion about expected changes in their business environment.  What is going to happen in the next 3-5 years?  How can I position my company to take advantage of those changes?  Where are my markets going?


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George James

About George James

George James is the founder of James Consulting Group, LLC, a consulting practice that helps executives and businesses develop more effective decision-making competencies (ReINVENTive Thinking!™) for improving their organization’s performance.


Finding Your Actual Truth Part 2

July 1, 2015

What do you believe to be true about yourself? Where did this belief come from? Is it a positive or negative belief, and have you ever stopped to consider how true it is?

In part one of this blog, we met Katie, a former client of mine who came to me looking for a way to calm her professional and personal anxiety. When we got to the bottom of her story, we discovered that a false belief she had developed about herself as a child was causing crippling anxiety as an adult.


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Wes Gipe

About Wes Gipe

A dedicated family man, Wes strives each day to lead his family in living a grateful, simple life. Along the way, Wes founded and built several companies which provide IT, management, and professional development services to healthcare practices across the US. As an Aileron Business Advisor, Wes’ particular passion lies in helping business owners improve their results by nurturing and growing a culture that encourages team members to become the best human beings they can possibly be.