Welcome to Your Business Owner Blog Community

a community supported by Aileron.

Not Changing – Why This Is Important To Know

July 9, 2015

When you talk to a business owner about business plans, strategies or strategic planning you very quickly get into a discussion about expected changes in their business environment.  What is going to happen in the next 3-5 years?  How can I position my company to take advantage of those changes?  Where are my markets going?


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George James

About George James

George James is the founder of James Consulting Group, LLC, a consulting practice that helps executives and businesses develop more effective decision-making competencies (ReINVENTive Thinking!™) for improving their organization’s performance.


Finding Your Actual Truth Part 2

July 1, 2015

What do you believe to be true about yourself? Where did this belief come from? Is it a positive or negative belief, and have you ever stopped to consider how true it is?

In part one of this blog, we met Katie, a former client of mine who came to me looking for a way to calm her professional and personal anxiety. When we got to the bottom of her story, we discovered that a false belief she had developed about herself as a child was causing crippling anxiety as an adult.


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Wes Gipe

About Wes Gipe

A dedicated family man, Wes strives each day to lead his family in living a grateful, simple life. Along the way, Wes founded and built several companies which provide IT, management, and professional development services to healthcare practices across the US. As an Aileron Business Advisor, Wes’ particular passion lies in helping business owners improve their results by nurturing and growing a culture that encourages team members to become the best human beings they can possibly be.


Finding Your Actual Truth Part 1

June 24, 2015

The beliefs we have about ourselves are powerful forces. They are our truths—the foundations on which we build our lives. When those beliefs are constructive, our opportunities for growth and satisfaction are endless. When they are destructive, we become slaves to stress and anxiety.

A recent client of mine—I’ll call her Katie—came to me because she was struggling with billing appropriately for the value she created for her clients. This is her story.


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Wes Gipe

About Wes Gipe

A dedicated family man, Wes strives each day to lead his family in living a grateful, simple life. Along the way, Wes founded and built several companies which provide IT, management, and professional development services to healthcare practices across the US. As an Aileron Business Advisor, Wes’ particular passion lies in helping business owners improve their results by nurturing and growing a culture that encourages team members to become the best human beings they can possibly be.


Competitor Analysis To Differentiate Your Business

June 15, 2015

If you’re trying to grow a business, you know that it’s important to understand the market. Actually doing this might seem difficult, even overwhelming—but it doesn’t have to be.

Over the past few posts, I’ve given you a step-by-step guide for making sense of each part of your market ecosystem: your company, your customers, and your competitors. It all starts with the 3C Needs Map, which shows how these three entities intersect.

I explained what each area of the map means, from the “table stakes” in the center to your “sweet spot” on the edge. We discussed how to use a Customer Compass to determine what customers are right for you and a list of targeted interview questions to figure out what your customers want.

Now, it’s time to examine the final piece of the 3C Needs Map puzzle: your competitors.


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Leland Smith

About Leland Smith

Leland Smith is an executive who develops and executes strategies to drive profitable sales growth at B2B manufacturers. Over the years, he has helped manufacturing companies add new customers, new products, and new markets through product development, sales/channel management, pricing strategy, market research, and promotion. To learn more, visit www.b2bmarketingexec.com.


The Hundred Year Plan

June 3, 2015

When considering the future of your business, what is the planning time horizon you typically use? Is it 3-5 years, a decade? What if you had to consider the future of your business 50 or even 100 years into the future? Would the goals and strategies considered and employed be different if the planning horizon were a century rather than a matter of months?


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John Neff

About John Neff

John Neff is a partner with Family Enterprise Consulting whose purpose is to assist family businesses in planning, development and transition. Previously he worked for 20 years in his family’s 3rd generation packaging manufacturing business, mainly in a financial capacity, and remains a board member. John is familiar with strategy and developmental tools such as Compression Planning, Appreciative Inquiry and Quick Response Manufacturing. He is also working to complete a PhD in Management from Case Western Reserve University.